Most of the brands, merchants, or stores you know by the name aren’t actually their registered names for doing business and they are just adopted for ease among the customers for a wider approach. One such example is Gobrands Inc, of which charges mentioned on your credit card are confusing you, but you know what, it’s actually the registered name of the parent company of many brands like Gopuff, which I believe you definitely remember, as many visit their online store to order groceries and many other home needs for themselves.
This is commonly known as merchant mislabelling which sometimes causes a legitimate purchase to appear under a different name leading to confusion among many cardholders like you. This mainly occurs due to a difference between the business’s registered name and the name commonly recognized or associated with its products or services. However, scammers do also understand this and could somehow leverage the loophole.
I have designed this post to help you understand the Gobrands Inc charges extensively and under what scenarios they could incur on your credit card. I have explained below the details of the company along with the other important details to help you understand the charges correctly and if they are unauthorized then how shall you determine that along with the procedure to adopt further.
What Does Gobrands Inc Charge Mean?
A charge mentioned as GoBrands Inc. on your credit card is typically related to a purchase made through GoPuff, which is an on-demand delivery service under the parent company GoBrands Inc. GoPuff is widely known for delivering a variety of everyday items, like snacks, beverages, household essentials, and over-the-counter medications.
If you make purchases for various daily home needs from GoPuff, and if there was one recently, the charge on your credit card statement from GoBrands Inc. corresponds to that transaction. GoBrands Inc. is a parent company that operates various businesses under its umbrella, primarily focusing on retail and consumer services.
They also own or manage brands across different sectors such as food, beverages, retail stores, or other consumer-facing services.
What DoesGobrands Inc Charge Indicate?
A charge from GoBrands Inc. on your credit card statement simply indicates a transaction that is related to GoPuff, an on-demand delivery service. GoPuff, an online grocery platform is operated by GoBrands Inc. and is known for delivering a wide range of items like snacks, drinks, household essentials, and more. Therefore, seeing “GoBrands Inc” on your credit card statement clearly signifies a purchase made through the GoPuff platform.
Below is a breakdown of what a charge from GoBrands Inc. on your credit card statement implies;
- GoBrands Inc.: This is the parent company of GoPuff.
- GoPuff: An on-demand delivery service that provides a wide range of products, including:
- Snacks and beverages: Chips, soda, candy, etc.
- Household essentials: Cleaning supplies, paper products, etc.
- Over-the-counter medications: Pain relievers, allergy medications, etc.
- Other items: Convenience store products, groceries, etc.
- Credit Card Charge: If you see a charge from “GoBrands Inc.” on your credit card statement, it means:
- You placed an order through GoPuff.
- The amount charged corresponds to the items you purchased and any associated delivery fees.
Possibilities: Why is Gobrands Inc Charge On My Credit Card
Below are some detailed possibilities for why you might see charges from GoBrands Inc. on your credit card statement, read and understand;
1. Placing an Order with GoPuff
- Single Orders: Every time you place an order for snacks, drinks, household items, or any other products through the GoPuff platform, the total amount (including items, delivery fees, and taxes) will be charged to your credit card.
- Special Promotions or Discounts: In case you have used a promo code or discount, then the reduced total will still appear as a charge from GoBrands Inc.
2. Recurring Subscriptions
- GoPuff Fam Subscription: GoPuff also offers subscription services known as GoPuff Fam, which offers benefits like free delivery for a monthly or annual fee. If you have subscribed to this service, the fee will be charged periodically.
3. Authorized Usage by Others
- Family Members: If you share your grocery ordering and accounts then someone in your household most likely has used your GoPuff account and also your saved payment method for making a purchase.
- Shared Account: If you share your GoPuff account with roommates or roommates, they could have made a purchase using your card.
4. Accidental Purchases
- Unintended Orders: You could have accidentally placed an order by mistakenly adding some items to your cart and then completing the purchase.
- Auto-Fill Errors: Many times, auto-fill settings in browsers or apps could also inadvertently access your saved payment details for finalizing a purchase you didn’t intend to complete.
- Unintended Subscriptions: Many people have reported that they signed up for a free trial of a service, but later they forgot to cancel it in time and missed the part where it automatically converted to a paid subscription after the trial period ends. This might be your case as well, check the subscription start date and renewals.
- Sneaky Sign-Ups During Checkout: We have observed another scenario, where many online stores or websites try to trick visitors into signing up by offering coupons and discounts, for their credit card or loyalty program when they checkout. While all this you tend to click a box or agree to their terms without realizing that it could lead to potential fees.
- Pre-Selected Options: While you download many of the apps or online purchases, some websites have pre-selected the options for mis-selling of additional features or subscriptions, a recently reported case of Amazon Prime. If you don’t pay close attention and rush through the process to complete, you will end up paying for something you didn’t ask for.
5. Pre-Authorizations and Holds
- Pending Transactions: GoPuff could also place a temporary hold or pre-authorization on your credit card to verify the payment method. This could also appear as a pending charge which will later be adjusted once the final amount is determined.
- Partial Orders: If your order couldn’t be fully delivered, you could also see multiple charges or a charge for a partial refund.
6. Miscellaneous Fees
- Service Charges: Additional fees like service charges, tips for drivers, or sometimes late-night delivery fees are also levied by such services and this might also be added to your order total.
- Refund Adjustments: In case of any dispute adjustments, refunds, or partial refunds related to your previous orders, they would then later appear as separate transactions.
7. Promotions and Gift Cards
- Promotional Credits: If you have used promotional credits or gift cards, then the remaining balance after you have applied these credits will be charged to your card.
- Gift Card Purchases: In case you have purchased GoPuff gift cards, then any such transaction would also appear as a charge from GoBrands Inc.
8. Fraudulent Transactions
- Phishing Attack: Scammers use a common trick to send fake emails or messages impersonating from GoPuff and will pretend to inform customers of supposed In-Store Credits and will urge them to click on the embedded link of a fraudulent website to manage their account. These phishing sites are designed to capture the customer’s login credentials.
- Unauthorized Access: Using the stolen credentials, scammers will then access the customer’s genuine Gopuff account and make changes or purchases incurring transactions, and could also deplete any of your actual rewards or credits earned or even add unauthorized services.
How Do Gobrands Inc Charges Appear On Credit Cards?
The same merchant could use different charge descriptions, depending upon location, items, services, type of transaction, and mode you accessed the services from, below are similar to Gobrands Inc;
- GOBRANDS INC 9876****5432 SAN FRANCISCO, CA TRANSACTION
- GOBRANDS INC 5432****9876 NEW YORK, NY PURCHASE
- GOBRANDS INC 6789****0123 AUSTIN, TX MEMBERSHIP
- GOBRANDS INC 3456****7890 SEATTLE, WA SERVICE
- GOBRANDS INC 4567****8901 BOSTON, MA AUTHORIZATION
- GOBRANDS INC 7890****1234 MIAMI, FL HOLD
- GOBRANDS INC 2345****6789 CHICAGO, IL GIFT
- GOBRANDS INC 6789****1234 DENVER, CO CREDIT
- GOBRANDS INC 8901****2345 SAN DIEGO, CA FEE
- GOBRANDS INC 1234****5678 ATLANTA, GA CHARGE
- GOBRANDS INC 5678****9012 SAN JOSE, CA ADJUSTMENT
- GOBRANDS INC 9012****3456 PHOENIX, AZ REFUND
- GOBRANDS INC 3456****7890 ORLANDO, FL RECURRING
- GOBRANDS INC 7890****1234 LAS VEGAS, NV BILLING
- GOBRANDS INC 2345****6789 RICHMOND, VA AUTH
- GOBRANDS INC 6789****1234 NASHVILLE, TN APPROVED
- GOBRANDS INC 5678****9012 MINNEAPOLIS, MN TRANSACTION
- GOBRANDS INC 9012****3456 HOUSTON, TX PURCHASE
- GOBRANDS INC 1234****5678 DALLAS, TX MEMBERSHIP
- GOBRANDS INC 5678****9012 SAN ANTONIO, TX SERVICE
- GOBRANDS INC 8901****2345 CLEVELAND, OH AUTHORIZATION
- GOBRANDS INC 2345****6789 KANSAS CITY, MO HOLD
- GOBRANDS INC 6789****1234 ST. LOUIS, MO GIFT
- GOBRANDS INC 1234****5678 OMAHA, NE CREDIT
- GOBRANDS INC 3456****7890 TUCSON, AZ FEE
- GOBRANDS INC 7890****1234 HONOLULU, HI CHARGE
- GOBRANDS INC 2345****6789 GREENSBORO, NC ADJUSTMENT
- GOBRANDS INC 6789****1234 WICHITA, KS REFUND
- GOBRANDS INC 5678****9012 FRESNO, CA RECURRING
- GOBRANDS INC 9012****3456 COLUMBUS, OH BILLING
- GOBRANDS INC 1234****5678 HARTFORD, CT AUTH
- GOBRANDS INC 3456****7890 SALT LAKE CITY, UT APPROVED
- GOBRANDS INC 6789****0123 BALTIMORE, MD TRANSACTION
- GOBRANDS INC 4567****8901 SACRAMENTO, CA PURCHASE
- GOBRANDS INC 2345****6789 MILWAUKEE, WI MEMBERSHIP
- GOBRANDS INC 6789****1234 TAMPA, FL SERVICE
- GOBRANDS INC 8901****2345 ALEXANDRIA, VA AUTHORIZATION
- GOBRANDS INC 1234****5678 LEXINGTON, KY HOLD
- GOBRANDS INC 5678****9012 DURHAM, NC GIFT
- GOBRANDS INC 9012****3456 BATON ROUGE, LA CREDIT
- GOBRANDS INC 3456****7890 DES MOINES, IA FEE
- GOBRANDS INC 7890****1234 KNOXVILLE, TN CHARGE
- GOBRANDS INC 2345****6789 SPRINGFIELD, IL ADJUSTMENT
- GOBRANDS INC 6789****1234 GRAND RAPIDS, MI REFUND
- GOBRANDS INC 5678****9012 ALBUQUERQUE, NM RECURRING
- GOBRANDS INC 9012****3456 FORT WORTH, TX BILLING
- GOBRANDS INC 1234****5678 ST. PETERSBURG, FL AUTH
- GOBRANDS INC 3456****7890 JACKSONVILLE, FL APPROVED
- GOBRANDS INC 6789****0123 CHARLOTTE, NC TRANSACTION
- GOBRANDS INC 4567****8901 RICHMOND, VA PURCHASE
- GOBRANDS INC 2345****6789 NORFOLK, VA MEMBERSHIP
- GOBRANDS INC 6789****1234 HUNTSVILLE, AL SERVICE
- GOBRANDS INC 8901****2345 CINCINNATI, OH AUTHORIZATION
- GOBRANDS INC 1234****5678 MOBILE, AL HOLD
- GOBRANDS INC 5678****9012 SHREVEPORT, LA GIFT
- GOBRANDS INC 9012****3456 BIRMINGHAM, AL CREDIT
- GOBRANDS INC 3456****7890 MEMPHIS, TN FEE
- GOBRANDS INC 7890****1234 COLUMBIA, SC CHARGE
- GOBRANDS INC 2345****6789 LOUISVILLE, KY ADJUSTMENT
- GOBRANDS INC 6789****1234 LITTLE ROCK, AR REFUND
Steps to Verify and Resolve Charges
- Review Order History: Log into your GoPuff account and review and check the order history to match charges with your recent orders.
- Check Subscriptions: Make sure you have any active subscriptions or membership services like GoPuff Fam, to which you might have availed the free trial, mark the next renewal date, and cancel before that.
- Contact Customer Support: Contact GoPuff customer support for more details about any charges or items you cannot understand.
- Report Fraud: If you suspect unauthorized transactions, contact your credit card issuer immediately to report the issue and dispute the charges.
- Update Account Security: Promptly change your GoPuff account password and also review security settings to prevent any further unauthorized access.
Conclusion
Merchants have to follow various local and other guidelines for determining the patterns of the credit card descriptions, and if their known name and the one with which they have registered the business are different, then they will add more to the confusion.
Without delay, you must quickly reach out to your bank or credit card issuer and enquire for more details. Adopt the security measures and never share your account information with anyone, never click on any embedded links shared via text messages or emails.
Frequently Asked Questions
How To Identify A Credit Card Transaction?
Your credit card statement provides a detailed summary of how you use your credit card throughout a billing cycle. Reviewing your credit card statement every month is a good way to view your purchases and identify any unknown charges.
Why Do Credit Card Companies Charge?
Most interchange fees are made up of two parts: A percentage of the total transaction amount, and a flat fee that is charged per transaction. The purpose of an interchange fee is to compensate the card issuer for the risk and operational costs associated with providing the credit or debit card service to the customer.
What Is The Credit Card Penalty Fee?
If you fail to pay the late fee, the penalty amount will be added to the outstanding credit card bill due and an interest will be charged on it. So, yes, if you avoid paying your late fee, the amount will keep increasing over time.
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